Kumi Hiroi is a Japanese artist based in Amsterdam, the Netherlands. Her work explores the diversity of imagery associated with language, such as "images evoked by words" and "words evoked by images." She is particularly interested in the biases, preconceptions, prejudices, and discrimination inherent in these diverse interpretations.

In recent years she has been investigating the geographical, historical and economic contexts of iconic images that exist within the relationship between nature and humans. She conducts research that combines literature reviews, interviews, and fieldwork, with the process itself becoming the language of her work. She expresses her findings by integrating various media—such as text, photography, video, textiles, and glass.

By blending research and imagination, she creates works that carefully depict the complex layers of her subjects and critique the structures underlying them.